Selfish is a venture studio. We invest in the ideas born from tiny moments of personal friction that propel into unstoppable creative momentum.
Begin with what bothers you.
If we don't feel the friction ourselves, we don't build it.
Build what you need now.
No hypotheticals. Fix what is actually broken.
Make it simple and functional
Clear beats clever. Strip it down until it's obvious.
Use it yourself first.
If it earns a spot in our routine, it's ready.
Remove friction everywhere.
Anything confusing, slow, or heavy gets cut.
Ship what resonates.
Most stay experiments. Some scale up.
Investments
Visual tracker for building habits, and watching small changes compound
Proof of concept
A calm writing space that allows you to turn chaos into clarity
Launched
The attention design library for YouTube creators
Launched
The Calendar that makes space for life, and doesn't make it busy.
Proof-of-concept
Minimal focus dashboard for calming your digital workspace
Proof-of-concept
Lightweight flashcards for rapid retention and spaced recall
Proof-of-concept
Pixel-grid real estate for AI companies
Launched
On-screen QR conversion for YouTube creators
Launched
Form-to-workflow engine that turns inputs into automated tools
Launched
Auto-generated magazine created from your weekly life inputs
Alpha
Early-learning phonics game for toddlers
Proof-of-concept
Animal-based sliding puzzle for kids
Proof-of-concept
Shared household hub for docs, notes, and coordination
Alpha
Micro CRM designed specifically for WhatsApp
Alpha
Playful persona based expense splitting
Beta
Group habit-commitment system with accountability
Alpha
A platform for parents to collaborate with their caregiver
Alpha
AI simplifier that rewrites legal fine print into plain English
Proof-of-concept
Capturing recipes handed down from generations
Beta
Quick vertical-video merging tool for creators
Beta
AI product coach for specs, tradeoffs, and decisions
Alpha
A extension that helps you understand if a site is privacy compliant
Proof-of-concept
Securely store and chat with your most important family and life documents
Alpha
Decoder for airline rules, refunds, and rebooking traps
Proof-of-concept
Structured Hindu ritual guide using "Ritual Recipes"
Alpha
Bias-aware news summarizer and perspective balancer
Alpha
YouTube parental control with smart time limits
Beta
Rehearsal simulator for interviews, speeches, and scripts
Beta
AI-prompted journal to help wanderers reflect on their journey
Alpha
Lightweight event organizer for small groups
Alpha
Livestream scheduling for builders on Twitch
Alpha
Micro-wellness challenges for teams
Proof-of-concept
Auto-generated narrative bios from structured inputs
Alpha
Conversational world-building environment for kids
Proof-of-conceptPoints Maximizer Agent
Optimizer for credit card points and travel routing
Beta
Suite of small, focused personal utilities
Launched
Visa requirement checker with custom checklists
Alpha
Journey maps auto-generated from prompts + data
Alpha
Weekly magazine built from your life logs
Alpha
Workflow + POS automation for cafés
Alpha
AI chief-of-staff that handles tasks, reminders, follow-ups
AlphaKid Spots
Map of kid-friendly locations and activities
Proof-of-concept
Simple UI for capturing, sorting, and responding to feedback
Alpha
Guided IVF process planner with steps and docs
Proof-of-concept
Padel/Pickleball Court Management OS
Alpha
Voice-driven form-filling, surveys, and data capture
Alpha
Uplifting news feed curated by positivity/impact
Beta
Garden planner with plant schedules and climate intelligence
Proof-of-concept
Marketplace for micro-expertise and niche advice
Alpha
Spontaneous hangout scheduling for friends
Proof-of-concept
Instant name-card + contact link generator
Launched
Idea-to-app builder with templates and accelerators
Alpha